How to optimize your product photos for e-commerce websites
Alright, shutterbugs and e-commerce enthusiasts, it’s time to focus on the art of product photography! We’re about to dive into the world of pixels, lighting, and composition that’ll make your products look sexier than a supermodel eating a cheeseburger. (Now that’s an image that’ll sell!)
But first, let me spin you a yarn from the product photography trenches. Picture this: It’s 2015, and I’m working with a client who sells… wait for it… artisanal, hand-carved wooden spoons. (Yes, that’s a thing. No, I don’t know why people need utensils that are fancier than their dinnerware, but here we are.) We thought we’d nailed the product photos – rustic backgrounds, moody lighting, the works. We were feeling smugger than a cat in a sunbeam.
Then the sales numbers came in. Turns out, our artistic vision was about as effective at selling spoons as a fork at a soup convention. People couldn’t see the product details, the images took forever to load, and don’t even get me started on the mobile experience.
The lesson? In e-commerce, your product photos need to do more than just look pretty – they need to sell. And that, my friends, is why we’re here today.
So, how do you optimize your product photos to turn your e-commerce site into a selling machine? Well, grab your favorite caffeinated beverage (or a glass of wine, I don’t judge), and let’s dive into the world of e-commerce product photography optimization!
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